About Softpath
Softpath is a fractional growth consultancy founded by Noah Manion. 13+ years fixing marketing infrastructure, running paid acquisition, and building analytics for B2C and B2B2C companies.
Who’s behind Softpath
Noah Manion founded Softpath after 13+ years watching the same pattern repeat: companies hire for paid acquisition or analytics, but the real problem is upstream. Tracking is broken. Tools don’t talk to each other. Dashboard data doesn’t match CRM data doesn’t match ad platform data. Nobody trusts the numbers.
The pattern was always the same. Companies would bring Noah in to scale Meta or fix their LTV model, and within two weeks it became clear the infrastructure was the blocker. Events firing multiple times. Attribution windows misconfigured. Subscription billing platforms not integrated with analytics. Entire growth strategies built on numbers that didn’t reflect reality.
Softpath exists to fix that first. We audit the infrastructure, get the measurement right, then help you scale acquisition with confidence. No more flying blind. No more hoping your $100K monthly Meta spend is actually working.
Beyond client work, Noah builds software tools that fill gaps in the growth stack. Cadence helps teams plan and track growth experiments without drowning in spreadsheets. Timeblock is a custom day planner built because existing calendar tools don’t understand how growth work actually happens.
Frequently Asked Questions
Who is Noah Manion?
Noah Manion is a fractional growth consultant with 13+ years of experience in performance marketing, managing paid spend from $1K to $1M+ monthly across Meta, Google, and TikTok. He founded Softpath after repeatedly seeing companies hire for paid acquisition or analytics when the real problem was upstream: broken tracking, tools that do not talk to each other, and dashboards nobody trusts. He specializes in marketing infrastructure audits, attribution, and analytics for B2C and B2B2C companies.
What is a fractional growth consultant?
A fractional growth consultant is an experienced practitioner who works with your team part-time, typically 20-40 hours per month, providing the expertise of a senior growth hire without the full-time cost. Unlike agencies that focus on execution, a fractional consultant focuses on strategy, measurement infrastructure, and making sure you can actually trust the data behind your growth decisions.
What kind of companies does Softpath work with?
Softpath works with B2C and B2B2C companies in the $2M-$100M revenue range that have traction but cannot trust their marketing numbers. Typical clients are spending on acquisition but unsure if their data is trustworthy, have outgrown basic analytics but are not ready for a full-time data team, or have tracking that is broken with tools that do not work together.
Where is Softpath based?
Softpath is remote-first and works with clients across the US. Noah Manion is the founder and primary consultant.