Softpath helps B2C and B2B2C companies connect ad spend to real business outcomes, not platform vanity metrics.
Most growth teams are flying blind. Tracking is broken, attribution is a mess, and nobody trusts the numbers in the dashboard. We fix the infrastructure first, then help you scale paid acquisition with confidence.
Your tools should work together. We audit, fix, and implement the infrastructure that connects your marketing stack to real data. Segment, GTM, GA4, server-side tracking, and the integrations between them.
Meta, Google, TikTok. We manage campaigns optimized to actual customer value, not in-platform ROAS. 13+ years managing spend from $1K to $1M+ monthly across B2C and B2B2C.
From attribution modeling to LTV analysis, we build measurement systems that tell you what's actually working. Dashboards people trust and metrics that drive decisions.
I canceled Reclaim.ai last month. Not because it’s bad. It’s actually quite good at what it does. But I found myself ignoring half of its features, which is an expensive way to use software you’re paying $19 a month for.
You can't optimize what you can't measure. But the deeper problem is that most companies think they're measuring when they're actually guessing.
I’ve spent the last few months rebuilding analytics and tracking programs for three different companies. Each time, I walked into the same mess: event names that made no sense, UTM parameters that looked like someone mashed a keyboard, and data that required a PhD to interpret.
