Softpath | Marketing Infrastructure & Paid Acquisition

I fix marketing infrastructure and run paid acquisition you can actually measure.

I'm Noah. I help B2C and B2B2C companies connect their ad spend to real business outcomes, not platform vanity metrics.

Most growth teams are flying blind. Tracking is broken, tools don't talk to each other, and nobody trusts the numbers. I fix that, then help you scale paid acquisition with confidence.

Book a call

What I Do

Martech & Tracking

Your tools should work together. I audit, fix, and implement the infrastructure that connects your marketing stack to real data.

Paid Acquisition

Meta, Google, TikTok. I manage campaigns optimized to actual customer value, not in-platform ROAS.

Marketing Analytics

From attribution to LTV modeling, I build the measurement systems that tell you what's actually working.

I’ve Been Rebuilding Analytics Setups. Here’s What I Learned.

I’ve spent the last few months rebuilding analytics and tracking programs for three different companies. Each time, I walked into the same mess: event names ...