Built My Own Day Planner. The Code Was the Easy Part.
I canceled Reclaim.ai last month. Not because it’s bad. It’s actually quite good at what it does. But I found myself ignoring half of its features, which is ...
Writing
Thoughts on marketing infrastructure, paid acquisition, analytics, and the gap between growth strategy and data reality.
The Discovery Framework: How We Set a Baseline Before Optimizing Anything
You can't optimize what you can't measure. But the deeper problem is that most companies think they're measuring when they're actually guessing.
I've Been Rebuilding Analytics Setups. Here's What I Learned.
I’ve spent the last few months rebuilding analytics and tracking programs for three different companies. Each time, I walked into the same mess: event names ...
The Discovery Framework: How We Set a Baseline Before Optimizing Anything
You can't optimize what you can't measure. But the deeper problem is that most companies think they're measuring when they're actually guessing.
Build Chrome-Based Apps from Any Website to Stay Focused and Productive
Build Chrome-Based Apps from Any Website to Stay Focused and Productive