| Work | Softpath |
I've worked with ecommerce brands, subscription businesses, marketplaces, and B2B2C companies across a range of growth challenges.
Selected Examples
Performance Marketing + Analytics Setup
Led performance marketing and analytics setup for a DTC brand. Built tracking infrastructure from scratch, managed paid acquisition across Meta and Google, delivered $2.1M in revenue in the first 6 months.
Onboarding + Automation
Helped a B2B SaaS platform increase activation by 38% through onboarding flow improvements and marketing automation.
Growth Dashboard
Built a growth dashboard in BigQuery + Looker Studio that connected marketing, product, and sales data. First time the team had a single source of truth.
Martech Overhaul
Audited and rebuilt the martech stack for an ecommerce company. Consolidated 7 tools down to 4, fixed broken tracking, and cut monthly software spend by 40%.
LTV Modeling
Built cohort-based LTV models that informed paid acquisition targets and payback period expectations.
Need a case study or reference? Just ask.