Projects
Side projects and tools from Softpath. Calculators, apps, and experiments in growth, productivity, and marketing operations.
Projects
Tools and experiments we’ve built. Some useful utilities, some things we wanted to exist.
CADENCE
An outcome and test velocity focused A/B testing platform. Built for teams who ship fast and want experiment infrastructure that keeps up.
Learn moreAB Math Sucks
An A/B test duration calculator with absurdist honesty. Find out how long your test actually needs to run (and why you probably can't wait that long).
Learn moreDailyHabit
Embeddable word games designed to increase daily active usage in SaaS products. Make your product stickier without building games from scratch.
Learn moreTimeblock
A time tracking and task management app. Built as a customizable alternative to Reclaim for people who want their scheduling tool to work exactly how they work.
Learn moreIdeas in the queue
Things we’re thinking about building. No timeline, no promises.
Marketing Audit Checklist Generator — Interactive tool that creates a customized audit checklist based on your stack and business model. Answer a few questions, get a prioritized list of what to check.
Attribution Model Playground — Sandbox for testing different attribution models against sample data sets. See how different approaches change credit allocation and what that means for your channel mix.
CAC Benchmarking Tool — Anonymous, aggregated CAC data across industries and business models. Know whether your $50 CAC is good or terrible for your context.
If any of these interest you or you have ideas for tools you wish existed, let us know.