I help growth teams fix their marketing infrastructure and run paid acquisition they can actually measure.

## Marketing Infrastructure Audit

Before you scale spend or buy another tool, find out if your current setup is telling you the truth.

In 2-3 weeks, I'll audit your tracking, martech stack, and paid accounts, then give you a prioritized roadmap to fix what's broken. ### What's Included **Tracking & Attribution Assessment**
  • Pixel and tag implementation review (Meta, Google, TikTok, GA4, GTM)
  • Event taxonomy and conversion tracking validation
  • Attribution gap analysis
  • Cross-platform data consistency check
**Martech Stack Assessment**
  • Tool inventory: what you have, what you're paying, what's actually used
  • Data flow mapping: how data moves between systems (or doesn't)
  • Configuration review for core platforms
  • Recommendations: keep, fix, consolidate, or kill
**Paid Acquisition Audit**
  • Account structure evaluation across active platforms
  • Spend efficiency analysis (90-day or 6-month window depending on sales cycle)
  • Creative and audience organization review
  • Measurement validation: do platform numbers match reality?
### What You Get
  • Written report with findings and supporting data
  • Slide deck for stakeholders
  • Live walkthrough call to review findings and discuss next steps
  • Prioritized 90-day action plan
## Martech Implementation After the audit, I can implement the fixes: tracking setup, tool configuration, data flow fixes, and integrations. **Tools I work with:**
  • Segment
  • GA4 / GTM
  • Klaviyo
  • HubSpot
  • ActiveCampaign
  • Attio
## Paid Acquisition Management I manage paid campaigns across Meta, Google, and TikTok, optimized to real business metrics, not platform ROAS. **What makes this different:**
  • Campaigns tied to actual CAC, LTV, and payback period
  • Reporting that connects ad spend to revenue
  • Structure and creative testing that compounds over time
I work on a retainer basis with companies who have completed the infrastructure audit or already have solid measurement in place.
## Marketing Analytics & LTV Modeling For companies ready to go deeper, I build cohort analysis, LTV projections, and unit economics models that inform acquisition strategy. This isn't a dashboard project. It's the analytical backbone that tells you which customers are worth acquiring and how much you should pay to get them.

How Engagements Work

1

Start with the Audit

Most engagements begin with the Marketing Infrastructure Audit. It's the fastest way to understand what's broken and what to prioritize.

2

Execute or Engage

From there, you can execute fixes internally, engage me for implementation, or move into ongoing paid management.

3

Scope & Pricing

I work on a time and materials basis. Scope and pricing are discussed after an initial call.

Book a call to discuss